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EXPERT MEDIA SOLUTIONS PRESENTS
JUN
18
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Expert Media Solutions
The Way I See It
 

One day, a teacher walked around the classroom holding a glass of water above her head. She asked, "How heavy is this glass?" The students gave answers ranging from a couple of ounces to a pound.

She replied, "From my perspective, the weight doesn't matter; it depends on how long I hold it. A minute is fine. An hour makes my arm ache. One day, and my arm will feel numb, causing me to drop the glass. The weight is constant, but the longer I hold it, the heavier it feels."

Here's the way I see it: Our worries are like this glass of water. Think about them briefly, and nothing happens. Dwell on them longer, and you start to ache. Obsess over them, and you become incapable of doing anything else. So, remember to put the glass down and focus on the positive aspects of life. By letting go of our worries, we can embrace joy, creativity, and productivity.

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Idea of the Week
Profitable Postcard Marketing: Finding the Right Frequency
MAIL MORE, SELL MORE

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If you haven’t tried postcard marketing yet, you are missing a golden opportunity.

Stats in 2019 show that direct mail advertisements have a better reputation among modern consumers: 73% of consumers claim to prefer direct mail over other channels for brand communications, and 40% of consumers claim they will try new services and products if they receive direct mail from the business that offers them.

According to recent research, direct mail has a response rate of 5.1%. That may not sound like much, but you see how significant that number is when you compare it to 0.2% from online ads, 0.4% from social media, 0.6% from paid search, and 0.6% from email campaigns.

Why You Should Increase Your Mailing Frequency

You can bump the response rate even higher by increasing your mailing frequency.

After you’ve invested time and money to design a postcard or purchase a mailing list, it’s essential that you mail to the same prospects more than once. Experienced direct mail strategists recommend sending to the same customers every 2-3 weeks for the entire year.

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There are a few reasons for this:

1. Timing is Everything.

You never know when someone will need your product or service.

Maybe today is the day someone has a back injury and has decided to permanently outsource their lawn care to a professional service—BINGO, that’s you!

2. Frequency Breeds Familiarity.

Postcards build up over time.

You can mail people every month for three years and have someone call and say, “I have all the postcards you sent me, but I just now found a reason to use you.” Although this is just an example, you see that consistent mailings build a subconscious connection that pays off when a prospect is finally ready to pay attention.

If you have a list of 2000 people you want to send your postcard to, it isn’t enough to mail 200 and consider it a failure. At a minimum, you should mail 500-1000 of these people before determining the success of your efforts. Or try directing a different card to each group of 500 to see which one worked best. Later, you can mail the highest-performing card to the other 1500 people on your list.

Mail more, sell more. Regular and frequent contact is the name of the game!

See more great ideas like this!
Click here to visit the Expert Media Solutions - Ideas Collection.
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MARKETING
Marketing Tip
Generate Leads with Print
DON'T FORGET THE POWER OF PRINT MARKETING

If you’re looking for an effective way to generate sales leads, don’t forget the power of print marketing. Here are a few popular print marketing tools to consider:

  • Postcards are a low-cost and proven effective way to communicate quickly, focusing on one central message.

  • You can add statement stuffers to almost any mailing without additional postage! Options include coupons, product announcements, invitations, and more.

  • Target a local audience with door hangers! They stand alone without competition and must be physically removed from the doorknob, making them more likely to be read and make an impression that lasts beyond a glance.

  • Table tents turn any table into a marketing opportunity. They can be displayed on countertops, in social gathering areas, and more.

Regardless of which type of print marketing you choose, adding tracking mechanisms such as promo codes or unique URLs can help you measure the effectiveness of your campaign. Our creative team would love to help you create the perfect marketing materials to generate leads and boost sales. Give us a call today!

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Uncommon Product
Velvet Hang Tags
STRIKING VELVETY, SOFT FEEL

If your business is looking for a classy, luxurious way to brand premium products and create a lasting first impression, check out velvet hang tags.

Contrary to the name, velvet hang tags are not made of velvet—instead, they are printed with a unique, textured lamination that creates an elegant look and striking velvety, soft-touch feel.

Velvet lamination creates a non-glossy effect, which allows colors to have a softer, muted hue. Velvet lamination also creates a thicker, more durable, and more memorable printed product than many people expect.

Velvet hang tags are commonly used as custom clothing tags but can also be used as price and gift tags. Many businesses also use velvet lamination on business cards and postcards to create a memorable impression.

Let us know if you’d like a product sample featuring velvet lamination or request a custom quote today!

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Tech Tip
Apps that Prevent Texting While Driving
PREVENT TEXTING WHILE DRIVING

Did you know there are apps available that help prevent texting while driving? Here are a few examples:

  • OnMyWay (Android or iPhone) pays you $.05 for every mile you drive without texting. There are no limits to the number of miles you can get paid. Rewards include cash cards, free gas, gift cards, free local food, and more.

  • TrueMotion Family (iPhone) is a free app that tells you where your family members are and how they got there. It also provides details on exactly how they drove, including phone use, texting, aggressive driving, speeding, and more.

  • LiveSaver (Android or iPhone) reduces distracted driving in fleet vehicles by automatically detecting drives and blocking cell phone use without additional hardware.

  • AT&T DriveMode (Android or iPhone) is a free app that silences incoming text message alerts and phone calls so you can avoid distractions and remain focused while driving. It automatically sends an auto-reply message to let texters and emailers know you're driving and will reply when it's safe.

Our talented team can help you design creative print materials to grab your audience's attention when they are not driving. Let us know how we can assist you!

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Fun@Work

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